INTERVIEW: SUGAR CUPCAKERY

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by Debra on February 9, 2011

We had the privilege to meet Krista Tevar of Sugar Cupcakery and her team this past summer when we asked if she’d be willing to chat with us about the very sweet life in a cupcake shop . . . I say that somewhat tongue-in-cheek because I know how hard Krista and her team work but I also know how much she loves serving quality, organic cupcakes to the people of her community.  And if Krista seems a bit familiar, you may have seen her on Food Network’s Cupcake Wars – she and her sister Karla came in second but not to worry, they’re doing just fine!

Take a behind-the-scenes peek at Sugar Cupcakery in the short video below – oh, and be sure to check out the fabulous links for cupcakes from around the web at the bottom of the post – you really don’t want to miss those!

Once again, our summer intern Avery was with us and here are her thoughts about the day!

The purple building on a corner in the quaint downtown of Milford, Ohio, is the perfect, unassuming place for a cupcake palace. Once inside, everything is dyed shades sweeter by the tempting scents that waft from the kitchen into the store front. The aptly named Sugar Cupcakery, recently featured on the Food Network show Cupcake Wars, is like a spun-sugar creation all in itself. Shell-and-crystal chandeliers dangle over tables, cool stripes of blue and purple decorate the walls, and fresh bouquets of flowers are arranged on the tables and counters to prepare for the store’s opening at 11.

Through the double doors into the kitchen, a warm yellow workshop is revealed. Trays of cupcakes line the work table, awaiting their turn to fall under a skillfully-wielded pastry bag: soft billows of icing crowns each already-decadent creation. Dark, chocolatey cakes receive clouds of white cream cheese frosting. Pale beauties are finished with shavings of white chocolate. Raspberries and pink icing create the perfect accompaniment to the lemony base they adorn. It seems hardly possible that the humble boxes of organic flour and bags of powdered sugar, the bottles of agave nectar and containers of coconut could have been so magically combined as to create these divine-looking pastries.

The finished products—all organic and many vegan or gluten-free—are placed temptingly in the display cases below the store’s counter. Sugar Cupcakery was born when owner and head-cupcake-maker Krista Tevar began to think about how she could find treats for her newborn son that would satisfy both his sweet-tooth and her motherly concern for his health. Krista began the shop with help from her sister, Karla Jennings, who lives and works in Atlanta as a designer and helped put together the cupcakery’s sleek, coordinated look. The pair also competed together on Cupcake Wars, an experience that was at once a challenge, a surprise, and a boon. Krista and Karla, though they came in second in the Food Network competition, still think they have a winning combination. The sisters would both like the cupcakery to expand, both in terms of the variety of desserts it sells and as a franchise. Karla has in fact begun culinary training in Atlanta with hopes of beginning her own branch of the store.

And after sinking your teeth into one of the cupcakery’s creations—how can you blame them for wanting to spread the love? Be it coconut lime that coats your tongue or sweet chocolate truffle that makes you smile, the fact remains: you’re one swoon closer to believing that “organic” means “delicious” and that “delicious” doesn’t necessasrily mean “bad for you.”

You might also like:
Black Forest Cupcakes – La Mia Vita Dolce
Fudge Brownie Cupcakes – Confessions of a Cookbook Queen
Lemon Coconut Cupcakes – Tartelette (Gluten-Free)
Spiced Up Chocolate Cupcakes – Sensitive Pantry (Gluten-Free)
.

© 2011, Debra. All rights reserved.

Leave a Comment

{ 25 comments… read them below or add one }

Kim February 20, 2011 at 4:36 pm

What a lovely video. Such bright, warm and cheerful colors! I’m hoping that someday, we too, can open up shop and live our dream. :-) Someday….

[K]

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Monet February 12, 2011 at 12:49 am

I love these posts. Your interviews are some of my favorite things in the world. For someone who dreams of opening a bakery, this couldn’t have been more perfect. I wish I could hop over there tomorrow morning. Thank you for sharing, my friend!

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Lora @cakeduchess February 11, 2011 at 6:54 pm

Hi Deb-Nice video you and the Prof. put together!! I’m so impressed. Krista’s cucpakery is fabulous! I am in love with each cupcake you showed. She’s so talented;)Thank you for linking to my cupcake!xx

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Jamie February 11, 2011 at 12:31 pm

Wonderful, just wonderful. Your videos just make me want to immediately visit wherever you have filmed and interviewed. Great job. Perfect! xo

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Amy | She Wears Many Hats February 11, 2011 at 8:12 am

Surely if I left my house now they’d be open by the time I got there? ; )

Grabbing my purse.

And map.

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Cookbook Queen February 10, 2011 at 10:04 am

What an awesome interview!! And the cupcakes sound FABULOUS!!

You know I love me some cupcakes.

Thanks so much for linking to me some cupcakes!!

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Renee (Kudos Kitchen) February 10, 2011 at 8:43 am

What a great piece. Loved the interview and loved her! Her shop looks adorable! Good for Krista for helping to change the world one vegan and/or gluten free cupcake at a time.

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deeba February 10, 2011 at 12:27 am

What a wonderful interview Debra. It’s always nice to read about the life and times of another foodie. Those cupcakes sound divine! Wonderful that they came in 2nd in the cupcake wars! WOW!!

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G and M in Anderson February 9, 2011 at 11:15 pm

Sweet interview, Debra. Great writing ,intern Avery. Very nice videoing, Rod.
Love the music, too. And you know I love my desserts!

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marla February 9, 2011 at 10:35 pm

The Sugar Cupcakery looks like a dream come true. A baker that is so passionate about what she does on every level is such a gem :)

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Sylvie @ Gourmande in the Kitchen February 9, 2011 at 9:56 pm

I really enjoyed the interview, it’s always nice to hear how people got inspired to start their businesses.

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Lael Hazan @educatedpalate February 9, 2011 at 3:07 pm

Interesting interview. Of course, cupcakes are always a hit in my house! We are always looking for more recipes! Yeah.

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Shaina February 9, 2011 at 1:17 pm

Is that vanilla bean frosting? Yum! Great interview!

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Marly February 9, 2011 at 1:04 pm

What an amazing woman! I love her story and her shop! Great job on the video – so classy. Another wonderful post!

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Debra February 9, 2011 at 2:23 pm

I think what’s great about this place Marly, is that Krista saw a need and found a solution – not only to provide her own son with better treats, but she also took on the task of learning how to make both Vegan and Gluten-Free cupcakes so that everyone could enjoy!

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Cookin' Canuck February 9, 2011 at 12:26 pm

This sounds like a wonderful cupcakery to visit (great description, Avery). Thanks for linking to my cupcakes.

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Brian @ A Thought For Food February 9, 2011 at 11:58 am

This place sounds fantastic! Love the profile on them!

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Debra February 9, 2011 at 2:21 pm

Brian ~ I think this is the type of place you’d love; cupcakes are heavenly with so many great combinations of flavors including seasonal flavors!

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kat February 9, 2011 at 11:56 am

Love me a good cupcake. Stumbled.

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Elle February 9, 2011 at 11:40 am

Oh that top photo is calling me! It sounds like a place I’d definitely love to hang out at. (SU’d.)

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Feast on the Cheap February 9, 2011 at 10:52 am

Ahhh, I love this time of year, otherwise known as Cupcake Month.

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Megan February 9, 2011 at 10:02 am

I’m craving a sugary cupcake right now! ;) And it’s only 7AM. sigh!

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Jen @ My Kitchen Addiction February 9, 2011 at 9:34 am

Loved reading all about Sugar Cupcakery… Definitely a place that I need to visit! :)

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Debra February 9, 2011 at 2:20 pm

Jen ~ It’s a great place to visit – wonderful shop in a very cute town!

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Elaine February 9, 2011 at 9:12 am

Yum….

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